casual design – design is casual

interactive design for web, video games, and apps.

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casual like brooks

August 29th, 2011 by brooks

Type of thing: identity

updated the dimensions of my overly calculated identity. the concept is a 9×3 grid, that translates into different formats by matching each piece of the grid to the same ratio of the format. the example here is the new 8:5 ratio (same as macbook pro hires) prepared and scaled to a 16:9 605px wide image (casual theme). before, i was using a 5:4 ratio, originally designed on a 1280 x 1024 px display in 2004.

the 3% (1/27, #f7f7f7) black in the two images shows the cropped hd dimensions of the actual size within a 1680 x 1050 display (1680 x 945 px) and the centered 1280 x 1024 display. rounding to the pixel, each piece of the grid that makes up the letters c, l, b in this hd width are 56 x 35 px. the small pieces representing this format are 20 x 13 px. when scaling from pixels to larger display it keeps to it’s format.

how it represents me –

i am very casual, experimenting and enjoying, but not overindulging, and this method seems to work for me.

most marks have an underlying rhythm or balance to them that follow a ratio, alignment, or placing ethic, even if not intentionally. who else incorporates ratios and numbers into their design?

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